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Design With The End In Mind, The Path To Productivity

Design With The End In Mind, The Path To Productivity

  • Post Author:Heidi Dent
  • Post published:March 23, 2020
  • Post Category:Marketing Research
  • Post Comments:0 Comments

Is productivity important to you? Are you juggling responsibilities and tasked with multiple initiatives? Today, we’ll discuss a hack that can prevent a lot of headaches. Steven Covey, famous for…

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Why, How & Why, The Benefits of Marketing Research: Why is Marketing Research Important?

Why, How & Why, The Benefits of Marketing Research: Why is Marketing Research Important?

  • Post Author:Heidi Dent
  • Post published:March 21, 2020
  • Post Category:Marketing Research
  • Post Comments:0 Comments

Have you ever heard the quote, “If you make listening and observation your occupation you will gain much more than you can by talk?” Robert Baden Powell was the founder…

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The Customer Journey Recipe: Why digital marketing is an essential ingredient in the IMC mix.

The Customer Journey Recipe: Why digital marketing is an essential ingredient in the IMC mix.

  • Post Author:Heidi Dent
  • Post published:March 10, 2020
  • Post Category:Digital Marketing
  • Post Comments:0 Comments

Have you ever looked online for a recipe on your phone and all the pop-up ads and banner ads keep interrupting? Or been trying to listen to directions when the…

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A Fluffernutter Approach To Telling Your Story In 7 Steps

A Fluffernutter Approach To Telling Your Story In 7 Steps

  • Post Author:Heidi Dent
  • Post published:February 24, 2020
  • Post Category:Branding / Digital Marketing / Marketing Communication
  • Post Comments:0 Comments

Have you ever watched a video on YouTube double-time or even 1.5 times? Have you ever been a part of a presentation where you started nodding off? If not, congratulations!…

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Marketing Execution Is NOT A Hot Potato

Marketing Execution Is NOT A Hot Potato

  • Post Author:Heidi Dent
  • Post published:February 17, 2020
  • Post Category:Digital Marketing / Leadership
  • Post Comments:0 Comments

Have you ever heard of the game, “Hot Potato?” If not or as a reminder, Hot potato is a game that involves players gathering in a circle and tossing a…

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Does Your Website Have You At Hello? Or Goodbye?

Does Your Website Have You At Hello? Or Goodbye?

  • Post Author:Heidi Dent
  • Post published:February 13, 2020
  • Post Category:Branding / Digital Marketing / Marketing Technology
  • Post Comments:0 Comments

Today, there is a lot of talk in marketing around storytelling and brand “personality,” and that is the goal, to satisfy the needs and wants of our customers.  One way…

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7 Ways To Use Your Marketing Plan To Craft Your Story

7 Ways To Use Your Marketing Plan To Craft Your Story

  • Post Author:Heidi Dent
  • Post published:February 10, 2020
  • Post Category:Branding / Digital Marketing
  • Post Comments:0 Comments

“The gap between what’s expected and what you deliver is where the magic happens, in business and in life.” ~ Jay Baer. Jay is a business and marketing strategist, 6-time…

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Be Like Bob, Learn About Video In 5 Easy Steps

Be Like Bob, Learn About Video In 5 Easy Steps

  • Post Author:Heidi Dent
  • Post published:February 6, 2020
  • Post Category:Digital Marketing / Visual Communication
  • Post Comments:0 Comments

There once was a guy named Bob. He was a nice guy. He had a small business and coached little league baseball.  He was happy. But one day, when he…

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It’s Not What You Say. It’s How You Say It!

It’s Not What You Say. It’s How You Say It!

  • Post Author:Heidi Dent
  • Post published:February 5, 2020
  • Post Category:Design / Digital Marketing
  • Post Comments:2 Comments

You’ve heard it before, it’s not what you say, it’s how you say it.  Just Google it, and 4.1 Billion results are returned in .54 seconds! But this article isn’t…

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Do You Know Your ABCs? XYZ (Don’t Forget P) DQ!

Do You Know Your ABCs? XYZ (Don’t Forget P) DQ!

  • Post Author:Heidi Dent
  • Post published:February 3, 2020
  • Post Category:Digital Marketing
  • Post Comments:0 Comments

Understanding your customers can be like trying to solve a puzzle on Wheel of Fortune.  You know some of the letters but there are a lot of missing variables.  Marketing…

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