The Illustrated Marketer: The Reality of Augmented Reality

According to Wikipedia, Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information. This information…

Continue Reading The Illustrated Marketer: The Reality of Augmented Reality

Small Business COVID-19 eCommerce Pivots Create Data Insight Opportunity

COVID-19 has many retailers revisiting their business strategies. Pivots are being made to adapt to the changing market; offering curbside pick-up, free-delivery, and adding e-commerce functionality to their websites. Retailers…

Continue Reading Small Business COVID-19 eCommerce Pivots Create Data Insight Opportunity