Focused Marketing Strategy
Building websites & digital marketing programs for small business
Are you tasked with having to run your day-to-day business, try to grow revenue, create marketing strategies while having a minimal budget? I have been helping small businesses, startups, and entrepreneurs to create a digital presence to help optimize resources with a minimum budget to create sustainable marketing and realize growth opportunities. I approach every consulting opportunity considering your audience, industry and strategy. Reach out to discuss your vision, goals and expectations and let's see if we can create a project plan that is in alignment.
BUILD AN ONLINE PRESENCE
Whether you are local or global, your online presence matters! At the very least, your business will benefit from an integrated marketing strategy
A website is where you can own your marketing, messaging, how you position your brand, and connect with your customers. It is not meant to be a one and done, but a place where you build and maintain - just like your home. It is important to clean, repair, and update as time progresses.
Email marketing is still the #1 marketing tactic in terms of return on investment. Your customers are the lifeblood of your business, and email marketing helps you to stay connected, listen to your customers, and continue to build relationships and brand equity.
Whether you love it or hate it, social media is a channel where your business needs to be present. You don't have to post every day, but you do have to have a presence. This starts with having an account, the same name across platforms, and listening to commentary to your brand. Social media marketing offers multiple ways to build awareness for a small budget.
Analytics and artificial intelligence provide the insights your business needs to polish your message, continue to connect with the right prospects, deliver the best products and services, and design the best user experience. These tools help provide important insights to help you make better decisions.
Advertising is important not just for getting found online but also for getting your brand in front of your customers and reminding them how your product or service can fulfill their needs and wants so that they can "survive and thrive." Using Google Dynamic Ads, display and search use artificial intelligence to optimize your budget and build your brand.
SEARCH ENGINE OPTIMIZATION
You can build a beautiful website, offer an excellent product or service, but that won't guarantee that people will find you or buy from you. Investment is needed to build your online presence and fill your sales funnel. Search engine marketing is the tactic you need to be found online.
WEBSITE DESIGN & DEVELOPMENT SERVICES
Simple Integrated Website
Using Wix's Premium Website functionality, a completely integrated simple tech stack will be developed to design your website, set up your email marketing, SEO, Analytics, Chat, hosting, domain update, SSL, Social Integrations and Mailbox. Site will be designed and customized per outlined requirements and a digital marketing framework set in place.
Using WordPress, Shopify, Squarespace, Wix or Weebly (Square) Premium Website functionality, a completely integrated simple tech stack will be developed to design your website, product storefront, email marketing, SEO, analytics, chat, hosting, domain update, SSL, social, advertising and lead generation integrations and mailbox. Site will be designed and customized per outlined requirements and a digital marketing framework set in place.
Custom WordPress Website
Using WordPress & Elementor or Divi, a completely custom website will be designed and an integrated tech stack will be set up. Your project can include a single service or a combination of website design, brand guide, email marketing, SEO, analytics, chat, hosting, domain update, SSL, social, advertising, lead generation integrations and Artificial Intelligence (AI). Site will be designed and customized and a digital marketing framework set in place per outlined requirements.
MANAGEABLE TOOLS TO HELP YOU GROW YOUR BUSINESS
Whether you are looking to vet a new product or idea, there, mapping out the customer experience (current or proposed) or creating a lean 'beta' version, user-experience (UX), and customer experience (CX) can help reduce the potential risk of failure to launch. There are many tools, processes, and technologies to help along the way.
Research is the oftentimes forgotten foundation for business decision-making - new products, new processes, hiring needs, technology decisions, and building strategy. Experienced in both qualitative and quantitative methods, we will work with you to determine the overall goal, research design and insights gathered to assist and create data-driven decisions.