Mobile marketing is a key component of interactive marketing. Organizations are increasingly using messages, software apps, surveys, and interactive ads in order to connect with and engage consumers. Mobile phone users are expected to pass the 5 billion mark in 2019 globally with 2.7 billion of them expected to be smartphone users. With more and more consumers integrating their smartphones into their daily living, mobile marketing should be a key component of your marketing strategy. After all, marketing is about personalization, making it easy for your customers to do business with you and what better way than through their phone.
There are a few important things to consider when setting up your marketing strategy and having a foundation of the characteristics of mobile devices is important. David Bell, Professor of Marketing at Wharton, characterized mobile devices as being tied to one user, typically carried everywhere allowing for immediate consumption, and utilizing geo-traction, picture, and video taking. As an all-in-one device that consumers are increasingly using; mobile marketing provides multiple opportunities to reach your target market at the time and through the channel of their choice. Do you know who your audience is? As Janet Jackson famously sang “what have you done for me lately!,” we can help you with a little refresher here.
But what is the proper channel for you to reach your audience? We’ll discuss that in next week’s tip. Stay tuned and remember, if you have a topic you are interested in learning more about, reach out and let us know or comment below. We are here to deliver relevant topics, technology, tool reviews, tips, marketing information, and inspiration to help your business launch and sustain itself.