who's behind markestry?

Passionate About Empowering Others

My professional background has focused on marketing, entrepreneurship, marketing technology, and strategy for over 25 years. I have worked with a variety of industries from the Fortune 50 to small business start-ups. As a serial entrepreneur, I have been involved in start-ups, acquisitions, and successful exits, landed on the INC5000 list 5 years in a row, and my company was awarded the “Best Places To Work in NC.”  

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I have been involved in several successful acquisitions that were integrated into my company’s product portfolio. I led the design and UX for my companies and clients including a proprietary internal operations application, multiple mobile applications, a multi-application web platform, eCommerce, communication, ATS, and project management applications.  In addition to running my consultancy, I am a faculty member teaching Digital Marketing, Marketing Principles, Marketing Technology and Branding at Western Carolina University. My previous academic experience includes teaching Entrepreneurship courses and Business Communication. I currently hold a BA in English from Mercer University, an MBA from UNC Pembroke, an MS in Digital Marketing from Florida International University and a Doctorate in Business Administration from Jacksonville University.   I am always learning and have several certifications (as listed below). I love to travel and always advocate for economic opportunities, innovation, entrepreneurs and entrepreneurial thinking.  I am always interested in researching and learning more about directing more humane technology, action-orientation, resilience and locus of control. I always like meeting new people, please reach out and connect with me in-person or online.

Markestry was founded by Heidi Dent, DBA, MSM, MBA to help small businesses, startups, entrepreneurs, and individuals looking to build an online presence. The name stems from the artistry of marketing, a blend of technology, creativity, and research. Heidi Dent's professional background has focused on marketing, entrepreneurship, digital marketing technology, and strategy for over 25 years. I have worked with a variety of industries from the Fortune 50 to small business start-ups. I have been involved in start-ups, acquisitions, and successful exits, landed on the INC5000 list 5 years in a row, and our company was awarded the “Best Places To Work in NC.”  In addition to running my consultancy, I am a faculty member teaching Marketing and a guest lecturer in Entrepreneurship. I am a huge fan of using technology to augment our lives and humanity, as it should. 

Certifications & Training

  • Social Intelligence

  • AI in Marketing

  • Data Visualization

  • Information is Beautiful

  • Lean Six Sigma

  • WordPress

  • Google Ads

  • HootSuite

  • SEMrush SEO

  • Salesforce

  • HubSpot

  • Tableau

  • Google Digital Marketing

  • Social Media Marketing

  • Social Behavioral Researcher

Qualifications

  • Doctorate Business Administration

  • Jacksonville University

  • Beta Gamma Sigma​

  • Master of Science, Digital Marketing

  • Florida International University

  • Beta Gamma Sigma​

  • Master of Business Administration

  • University of North Carolina, Pembroke

  • Bachelor of English

  • Mercer University

  • quora icon
  • LinkedIn
  • Twitter