Solutions to help launch your brand

do you have an idea?
let's test it out


social listening for target market

Great ideas don't come alive without action. Action won't happen unless someone is interested. Using qualitative research methods, a social analysis will provide insight into potential markets for your product or service. Why waste valuable time and money without a little due diligence!

social listening for target market

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digital ad market testing

Looking for a more proactive approach? Think you know your target market? Creating a targeted digital advertising campaign, we can use conversion metrics to build brand awareness and measure conversions.

Best Practices For Linkedin Features Used For Social Recruiting

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I Am Heidi Dent, DBA, MBA

With 25 years of digital marketing and customer experience expertise, I have started and exited 3 businesses, landed on the Inc 5000 list 5 years in a row and was a winner in the “Best Places To Work in NC.” I have helped companies large and small build stronger brands, hire great people and sell more products or services. In the constantly changing field of digital marketing, it is my mission to provide founders with the information needed to uncover market opportunity and build their brands. As an entrepreneur, and an academic who has studied entrepreneurs and a practitioner who has worked with entrepreneurs, I welcome the opportunity to help you launch your venture.

Why Idea Vetting Helps

Validate your idea and stay ahead of your competitors

access information

Access information you may not have considered. Protect your time and money with initial due diligence

Trusted Knowledge

Experienced partner with Doctorate in Business Administration, MBA, Qualitative research & analysis skills

Anytime, Anywhere

Ability to work with you virtually, on your schedule. Each project outlined with deliverable timelines documented/

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What people are saying