When we sold our company a few years ago, everyone asked what’s next? I decided to pivot and teach college so I went back to school and completed my Doctorate in Business Administration. I am now teaching marketing and entrepreneurship. My dissertation was focused on the motivations of Baby Boomer Entrepreneurs. After completing my dissertation, I started working on virtual ethnography “netnography” – to understand through listening online. I continue to conduct research in topics around entrepreneurship, entrepreneurial marketing, consumer decision making and market orientation. This blog is the result of my background connecting marketing, recruitment, technology, innovative and entrepreneurial thinking. A marketing technology enthusiast, I am always evaluating new technologies to help entrepreneurs and digital marketers become more effective and efficient in what they do.