Digital Marketing
Tips, news & knowledge

Are You Measuring What Matters? What Dimensions and Attributes Mean For You

Running a business is hard, every day presenting new challenges or fires you need to quelch. It’s easy to get bogged down in the details,...

Mapping Actionable Insights In 5 Steps With Tableau

We’ve all heard talk about data and our need to use data, however, we’ve also heard about 50% of all data projects not resulting in a...

Are Social Pressures Good or Bad For Your Business? Do You Know?

In last week’s blog, I discussed considerations to help you influence your customers' purchase intention. The blog was based on the...

Questions To Consider When You Are Hoping To Influence Buyer Intention

This week, I’m going to be a little scholarly with you. So back to school, we will go to discuss a theory behind consumer behavior. In...

Is Your Segmentation A Cluster? 3 Things To Consider

You’ve selected your target market, developed a strategy, and put your marketing tactics into play. Yet, digital marketing isn’t a “set...

Are your analytics falling flat? It may be time to develop some relationships

Running a small business every day involves a myriad of daily decisions, from financial decisions to customer development to marketing...

Did you hear that?? Someone’s talking about your brand!

In 2020, more than 3.8 million people use social media, which is equal to half the world’s population! In America, the average person...

Is your Advertising Spend Targeting The Right Areas?

Business is down across many industries and small businesses have been hit the hardest with the COVID outbreak. As a small business...

Three Easy Tools To Visualize Your Research Results

Last week we discussed why you should visualize your data to tell the story your research results uncovered. Creating a visual story...