Running a business is hard, every day presenting new challenges or fires you need to quelch. It’s easy to get bogged down in the details, however, how can you look…
COVID-19 has many retailers revisiting their business strategies. Pivots are being made to adapt to the changing market; offering curbside pick-up, free-delivery, and adding e-commerce functionality to their websites. Retailers…
When creating a research campaign, as we discussed last week, the presentation is as important as the data that it contains, the answer to your research question. It’s essential that…
Last week we discussed why you should visualize your data to tell the story your research results uncovered. Creating a visual story helps to lead the viewer through the insights…
Spending time planning and developing effective market research programs helps brands make more educated business decisions. From the planning to the construction to the analysis, you’ve put forward a lot…
It’s all around us every day, information about Corona Virus, COVID19. Marketers are switching to engagement strategies and information to help navigate this world pandemic. While it can be a…
Now that you’ve analyzed your customer journey and created a brilliant persona, it’s time to test if your research was right! The time is now Coronavirus has impacted how we…
In business, we have big decisions and little decisions to make every day. Each is important and valuable, however, we approach them differently. That same approach applies to market research. …
A Customer Persona is a commonly used term by marketers to create a ‘person’ behind a target market. In marketing research and in digital marketing, the key to developing a…
Is productivity important to you? Are you juggling responsibilities and tasked with multiple initiatives? Today, we’ll discuss a hack that can prevent a lot of headaches. Steven Covey, famous for…