Small Business COVID-19 eCommerce Pivots Create Data Insight Opportunity

COVID-19 has many retailers revisiting their business strategies. Pivots are being made to adapt to the changing market; offering curbside pick-up, free-delivery, and adding e-commerce functionality to their websites. Retailers…

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Create Personas and Journey Maps:3 Technologies To Simplify The Process

A Customer Persona is a commonly used term by marketers to create a ‘person’ behind a target market.  In marketing research and in digital marketing, the key to developing a…

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