The Illustrated Marketer: The Reality of Augmented Reality

According to Wikipedia, Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information. This information…

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Create Personas and Journey Maps:3 Technologies To Simplify The Process

A Customer Persona is a commonly used term by marketers to create a ‘person’ behind a target market.  In marketing research and in digital marketing, the key to developing a…

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