COVID is certainly creating challenges for organizations globally. Across the board, certain industries are trudging through social distancing, closures, PEP, and COVID compliance regulations. Small businesses are experiencing the largest…
First off, don’t click away just because I said audit! It’s not that kind of audit but performing a marketing or brand audit does take some attention to detail. According…
Ever heard the quote, “if you aren’t growing, your dying?” Growth is a key element of sustainability for your business and a key performance indicator for small businesses. According to…
Building your brand in your customer's mind is no short order and takes time and consistency. One method that has gained a lot of notice in recent years is neuromarketing.…
According to Wikipedia, Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information. This information…
The art of branding takes patience, practice, empathy, and consistency. There are many components necessary to build a brand. However, the final determination of the consumer’s reaction is a mindset.…
When creating a research campaign, as we discussed last week, the presentation is as important as the data that it contains, the answer to your research question. It’s essential that…
Are things feeling a little stale with your brand? Are you churning the “rock tumbler” looking for a gem? It may just be the perfect time to think about an…
A Customer Persona is a commonly used term by marketers to create a ‘person’ behind a target market. In marketing research and in digital marketing, the key to developing a…
Have you ever watched a video on YouTube double-time or even 1.5 times? Have you ever been a part of a presentation where you started nodding off? If not, congratulations!…