When we look around, odds are people are looking down at their phones. Increasingly, people are using their phones to shop, order food, work and research. For marketers, it’s critical to extend the customer experience to the phone. But not any mobile app will do. According to David Brinker, customer-centered apps need to be “about integrating back-end systems and processes and using data to better understand customer expectations.”
As with communication, the best experiences happen when there is little noise or distraction in the channel. When it comes to customer apps, a collaboration between marketing, sales and IT is essential. It’s important for this collaboration to happen from the beginning, similar to defining the customer journey, defining processes help to understand the experience and make educated decisions.
Last year on Black Friday, mobile devices drove 50% of visits to retail websites and comprised more than a third of sales. The customer journey used to be more linear but today, with multi-channel experience, it’s more like a ping-pong game. In order to compete, you need to offer a seamless experience from awareness to purchase, whether on an app, on search, social or on-premise.
If you are like most, you’re thinking, I don’t have a development team or I can’t afford to add an app. You are in luck! The no-code movement is rapidly taking effect. The no-code movement offers “citizen developers” the ability to create functional apps without having to write code. There are plenty of options to build mobile apps today, from no-code platforms like Appy Pie or Bubble to enterprise-focused platforms like Salesforce, just to name a few.
Appy Pie offers a no-code application development platform that provides drag-and-drop tools to help you design, develop & integrate mobile & web applications quickly with no coding needed. Their apps are low cost, quick to market and will cost just over $200 annually for a basic account.
Bubble.io is another visual programming application development platform. You can purchase templates made by professional Bubble designers and visual programs or learn how to build yourself. There are many template options for both business-to-consumer and business-to-business. To launch a custom domain app that is branded will cost $300 annually for a personal account.
Salesforce offers a low-code app development tool that makes it easy for anyone to build and publish branded apps that can be published straight to the Apple store and Google Play. Salesforce offers point-and-click tools for their apps and a drag-and-drop library of components such as calendars, dashboards and task management. Like Appy Pie and Bubble, Salesforce offers branding customization with logos, color, splash screens, and app descriptions. Lastly, their Listing Wizard helps you to test and configure before submitting to the app stores. Salesforce touts 57% faster app development for Customer 360 apps. Louis Vuitton has broken the barrier between online and offline with their Salesforce App. By incorporating Einstein, they have AI-powered merchandising and engagement, processing 4.2 million orders per day.
With the no-code movement, there are no excuses. You’ve spent time getting to know your customers, develop their personas and define their journey. To stay competitive, front and center, you need to create a seamless experience, online and offline. So roll up your sleeves and dive in, your branded app is ready when you are!