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A Marketing Audit versus A Brand Audit, It is SWOT it is!

A Marketing Audit versus A Brand Audit, It is SWOT it is!

  • Post Author:Heidi Dent
  • Post published:June 28, 2020
  • Post Category:Branding
  • Post Comments:0 Comments

First off, don’t click away just because I said audit! It’s not that kind of audit but performing a marketing or brand audit does take some attention to detail. According…

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5 Benefits of Using Tableau To “See” Opportunity

5 Benefits of Using Tableau To “See” Opportunity

  • Post Author:Heidi Dent
  • Post published:June 24, 2020
  • Post Category:Analytics
  • Post Comments:0 Comments

Last week we reviewed organizing and cleaning your data so that you can analyze it.  Now that you have your excel file ready, let’s discuss Tableau.  Tableau is a software…

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Do You Know The Story Of Why Two Wrongs Don’t Make A Right?

Do You Know The Story Of Why Two Wrongs Don’t Make A Right?

  • Post Author:Heidi Dent
  • Post published:June 21, 2020
  • Post Category:Branding / Marketing Communication
  • Post Comments:0 Comments

Ever heard the quote, “if you aren’t growing, your dying?” Growth is a key element of sustainability for your business and a key performance indicator for small businesses. According to…

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Are your analytics falling flat? It may be time to develop some relationships

Are your analytics falling flat? It may be time to develop some relationships

  • Post Author:Heidi Dent
  • Post published:June 17, 2020
  • Post Category:Analytics
  • Post Comments:0 Comments

Running a small business every day involves a myriad of daily decisions, from financial decisions to customer development to marketing and always growth and scale. If you take that and…

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Neuromarketing and Your Website: 3 Tips For You To Consider

Neuromarketing and Your Website: 3 Tips For You To Consider

  • Post Author:Heidi Dent
  • Post published:June 15, 2020
  • Post Category:Branding / Marketing Technology
  • Post Comments:0 Comments

Building your brand in your customer's mind is no short order and takes time and consistency. One method that has gained a lot of notice in recent years is neuromarketing.…

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Are You Measuring What Matters? What Dimensions and Attributes Mean For You.

Are You Measuring What Matters? What Dimensions and Attributes Mean For You.

  • Post Author:Heidi Dent
  • Post published:June 10, 2020
  • Post Category:Analytics / Marketing Research
  • Post Comments:0 Comments

Running a business is hard, every day presenting new challenges or fires you need to quelch. It’s easy to get bogged down in the details, however, how can you look…

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New Product Development: A Key To The Rapidly Changing Market

New Product Development: A Key To The Rapidly Changing Market

  • Post Author:Heidi Dent
  • Post published:June 8, 2020
  • Post Category:Digital Marketing

You can’t solve a problem on the same level that it was created. You have to rise above it to the next level.” –Albert Einstein Have you ever walked the…

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The importance of break-even analysis for your business

The importance of break-even analysis for your business

  • Post Author:Heidi Dent
  • Post published:June 1, 2020
  • Post Category:Entrepreneurship
  • Post Comments:0 Comments

Often when thinking about starting a business, entrepreneurs are excited about their idea, new product, valuable service, and how they can make a difference or “change the world.” Big picture…

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