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Quarantined? Using The COVID-19 Quarantine To Connect With Customers

Quarantined? Using The COVID-19 Quarantine To Connect With Customers

  • Post Author:Heidi Dent
  • Post published:March 31, 2020
  • Post Category:Uncategorized
  • Post Comments:0 Comments

COVID-19 has many businesses and marketers rethinking strategies and working hard to adapt and survive the disruption.  Sometimes in the midst of chaos, like in a hurricane, the eye of…

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Quarantined? Using COVID-19 As An Opportunity To Analyze The Customer Journey

Quarantined? Using COVID-19 As An Opportunity To Analyze The Customer Journey

  • Post Author:Heidi Dent
  • Post published:March 30, 2020
  • Post Category:Digital Marketing
  • Post Comments:0 Comments

The COVID-19 has detoured marketing strategies and disrupted many businesses today. Consumers are reeling from life changes, job losses, isolation, and fear. What is a marketer to do? That is…

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The Customer Journey Likely Starts With Hello, Stranger!

The Customer Journey Likely Starts With Hello, Stranger!

  • Post Author:Heidi Dent
  • Post published:March 27, 2020
  • Post Category:Advertising / Digital Marketing
  • Post Comments:0 Comments

As marketers and business owners, we are always trying to attract, engage and delight our customers and prospective new customers; turning strangers into friends. However, to reach new customers, we…

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Design With The End In Mind, The Path To Productivity

Design With The End In Mind, The Path To Productivity

  • Post Author:Heidi Dent
  • Post published:March 23, 2020
  • Post Category:Marketing Research
  • Post Comments:0 Comments

Is productivity important to you? Are you juggling responsibilities and tasked with multiple initiatives? Today, we’ll discuss a hack that can prevent a lot of headaches. Steven Covey, famous for…

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Why, How & Why, The Benefits of Marketing Research: Why is Marketing Research Important?

Why, How & Why, The Benefits of Marketing Research: Why is Marketing Research Important?

  • Post Author:Heidi Dent
  • Post published:March 21, 2020
  • Post Category:Marketing Research
  • Post Comments:0 Comments

Have you ever heard the quote, “If you make listening and observation your occupation you will gain much more than you can by talk?” Robert Baden Powell was the founder…

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The Customer Journey Recipe: Why digital marketing is an essential ingredient in the IMC mix.

The Customer Journey Recipe: Why digital marketing is an essential ingredient in the IMC mix.

  • Post Author:Heidi Dent
  • Post published:March 10, 2020
  • Post Category:Digital Marketing
  • Post Comments:0 Comments

Have you ever looked online for a recipe on your phone and all the pop-up ads and banner ads keep interrupting? Or been trying to listen to directions when the…

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